During the bridge of “All the Dying,” Ryan Guldemond, Molly Guldemond, and Parkin sing, “I see an image of a body, broken and beet red.” Listeners can feel their compassion: the musicians do see their fans. Through those themes in the instrumentals, it feels as if there is someone there to console you. They had their peak during 2021 when songs like “Hayloft,” “Verbatim,” and “Arms Tonite” sky-rocketed in popularity through TikTok.Ĭonsisting of 21 songs total, the album can be described as creepy, melancholy, and desolate. Mother Mother is an indie rock band from Canada that consists of artists Ryan Guldemond, Molly Guldemond, Ali Siadat, Jasmin Parkin, and Mike Young. This ‘Deluxe’ version of the album has seven new songs, including “Hayloft II,” and a new album cover.

The album is a revamp from the original album, “Inside,” released on June 25, 2021. “Inside (Deluxe)” is a new Mother Mother album released on Jan. Most fans that have stayed with the band long-term are people who appreciate artists with diverse sounds.This is not the first time this album has been released…sort of. In a previous interview, Siadad explained, “We do get a lot of fans that come up and tell us that every album has built on the one before and has gone to a new rich place.” According to Siadad, there are many fans who fell in love with the sound of the first album but fell away after subsequent releases. On paper, their genre is indie rock/alternative, but their sound varies drastically even between albums. Many fans describe the band’s work as incredibly dark but with a happy enough sound to make it feel optimistic. He stated, “It’s reminding us that success is born from people being moved and souls stirring.” What Sort of Content Does Mother Mother Create?

In response to a conversation about dismantling the “gatekeeping” of the music industry, lead singer Guldemond expresses that the purpose of music is to touch people’s hearts. 11 on their list of the fastest-growing artists. Rolling Stone also ranked Mother Mother at No. 333 on Rolling Stone, which tracks the week’s top streamed artists. Since the trends began on TikTok, Mother Mother has skyrocketed in popularity. TikTok’s ‘Bridgerton the Musical’ Takes the Stage According to an article from David Friend, “clips tagged with “mothermother” have been viewed more than 65.5 million times on the platform as of Wednesday afternoon. This may have been the case in 2013, but platforms like TikTok have provided a way for fans to promote the band outside of radio play and other, more traditional means. We have focused a lot on Canada, and, being a Canadian band, we have avenues to exposure in Canada in a very immediate way that are harder to come by in the U.S., especially when you don’t live there.” In an interview with the band’s drummer, Ali Siadad, recorded in this article, he stated, “It still feels like it’s the early growth stage here in the U.S.

Back in 2013, the San Antonio Current put out an article describing the sold-out venues in their homeland however, it also included some discussion of the band’s difficulty in entering the U.S. While the band had trouble promoting itself in the United States, they have always been incredibly popular in Canada. Because so many TikTok users were unaware of the band before these trends, some were surprised that Mother Mother has been around since 2005, and that “Hayloft” had been released in 2008. Before this, there were several users who lip-synced the lines “My daddy’s got a got a gun. Mother Mother’s Rise in Popularityįor close to 15 years the band was almost unheard of in the United States, until they became all the rage on TikTok in early 2020, when users started sharing clips of the song “Hayloft.” The “ It Started with a Hey” TikTok trend in February of this year has been linked to over 579,000 videos. Surprisingly to many longtime fans, much of the band’s newfound support has come from TikTok trends that include lip-syncing to excerpts from their songs. For years, the Canadian band has been extremely popular in their home country but remained a niche interest among American listeners. Mother Mother seems to be one of the fastest-growing bands in America lately, but it didn’t used to be this way.

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